A well-written job ad is your first contact with potential candidates. It’s your first opportunity to present your company’s values and culture. A well-written job announcement will attract attention to the position and the company, which will result in higher quality applications and interviews.
A great job description contains important information about the hiring process from beginning to end. This will ensure that you and the applicant are on the same page with regards to what to expect. It also helps to avoid candidates being ghosted or dropping out as well as a more fair, efficient hiring process for all parties involved.
Use a clear, concise language that is easily understood by all kinds of audiences. Avoid jargon or cliches which can make it difficult for potential applicants. Post job advertisements to promote your diversity initiatives. Make sure the language used is not excluding any person.
Also, don’t not forget to mention the most important advantages and perks on your job descriptions. If your company offers free lunches or a great office with a view, or allows flexible work hours, it is worth including these in your job descriptions because they may swing the candidate’s favor over a competitor. It’s also a great idea to mention any volunteer opportunities or community involvement your company participates in as this is something many prospective employees look for when deciding which business to apply to.
